Driven by the desire to see healthy changes in her own community, Lozano created the non-profit organization Healthy Hood Chicago in 2014 to promote wellness education to fight the life expectancy gap for underprivileged Chicagoans. Soon after, she received her bachelor's degree from DePaul University and kicked off her career in South Bend, Indiana where she was a weekday general assignment reporter and weekend morning anchor. We now have an awareness of the many talents and of the influence of Latinos in the City, but we have taken yet another step to continue recognizing the Latino community in Chicago and Metropolitan Area said Negocios Nows Publisher, Clemente Nicado. For example, when designing promotional campaigns or designing new product lines, working with top Latino influencers ensures that companies messaging resonates with this important demographic group. Amara is also equally popular on Instagram where she usually shares her fashionable outfits and modeling photos. Entity: From the Barrio to the Board Room, Entity: Illinois Appellate Court First District, Fifth Division, Website: http://www.illinoiscourts.gov/AppellateCourt/, EDUARDO G. RODRIGUEZ, Founder, President and Chief Executive Officer, Entity: InvescoMex Corporation, San Jose Imports Inc., San Jose Trading, DulceLandia Candy Stores and Lobo De Mar Restaurant and Banquets, Entity: American Red Cross Chicago & Northern Illinois, Entity: Hispanic Housing Development Corporation, MANUEL MANNY SANCHEZ, Founder and Managing Partner, Entity: International Latino Cultural Center of Chicago, NELI VAZQUEZ ROWLAND, Co-Founder, President, Negocios Now announces 8th annual Latinos 40 Under 40 Chicago recipients, Chicago se debate entre Vallas y Johnson en segunda vuelta, Elecciones para alcalda de Chicago apuntan a una segunda vuelta, Northeastern Illinois University Foundation names Olga Camargo as its new President of the Board, Wintrust to appoint Timothy S. Crane as Chief Executive Officer, Wintrust to be presenting sponsor of Whos Who in Hispanic Business Gala, ANA GIL GARCIA, Professor, Fulbright Scholar Liaison Network. Latinx (a recently coined gender-neutral term some prefer) leaders are CEOs of multibillion-dollar public companies. Gutirrez has covered everything from immigration reform, severe weather, and festivals. If you're not familiar with these change-makers yet you soon will be, because their influence and impact will only grow stronger through the decades. Her rise to social media stardom helped her land many successful collaborations with prominent fashion brands such as Dolce & Gabbana, Gucci, Coach, Chanel, Dior, and Nordstrom, as well as beauty brands like Sephora, Givenchy Beauty, TRESemm, and may more. Aside from modeling, Elizabeth is also fond of traveling, hitting the gym, and going to the beach. ELEONORA PONS MARONESE AKA LELE PONS @lelepons (48.4M), 3. Latina influencers 2022 were some of the most popular influencers on social media. Aside from speaking Spanish very well, Salice also shares a slice of her life as a Latina through her funny videos on YouTube, TikTok, and Instagram. Massy is on a mission to share her workout routines to change lives and inspire a new generation of trainers. Realizing the need for therapists for her community, Adrian, one of the top Latin influencers, founded Latinx Therapy in 2018 and has since become a globally recognized podcast, a directory of Latinx mental health speakers and professionals, a wellness center for BIPOC providers, and a social media platform for community support, all done in English and Spanish. A self-described serial entrepreneur, this Latin influencer has successfully established ventures that focus on a lifestyle that infuses culture, community, and confidence themes. His impressive works have earned him multiple prestigious awards. Luis Fernando Flores, better known as Fernanfloo, is a 28-year-old Salvadoran online gamer, YouTuber, and one of the Top Latin Influencers best known for his gameplays and comedy videos. Gloria Lucas is a Mexican-American body positivity influencer specializing in intersectional eating disorders education. At the same time, famous Hispanic influencers need to stay true to themselves and stay authentic when engaging with audiences. The answer is an emphatic yes! On TikTok, Amara has quickly amassed 17.2 million followers with her lip-syncing and trending dance routines. These two Instagram influencers are also the proud owners of the cutest Siberian Husky named Aria. Lele Pons is a Venezuelan-American YouTube star and Latin American influencer superstar. LINDA ELAINE @iamlindaelaine 46.9K (Top Latin Influencers), 50. Lola wishes to inspire other moms to stay fabulous despite juggling different roles and to continue to pursue their passion. Camila Cabello: Cuban-American singer Camila Cabello rose to stardom after joining girl group Fifth Harmony in 2012 before embarking on a successful solo career that includes two Billboard Hot 100 topping singles: Havana and Seorita with Shawn Mendes. Panamanian blogger and Influencer, Pam Arias, shares her love for fashion, beauty, and travel through her personal style and lifestyle blog, The Girl from Panama. Born to a Dominican mother and Puerto Rican father, Le Juan, now one of the top Latin influencers, moved to the U.S. with his parents and siblings when he was in grade school. These social media stars have 1,000-10,000 social media followers. Hes been credited with bringing Reggaeton into mainstream American pop culture by collaborating with artists such as Cardi B, Camila Cabello, Pitbull, Pharrell Williams, and Beyonce. JULIE SARIANA @sincerelyjules (6.6M), `15. Yuya has her own makeup line in several Latin American countries and has a star on the Las Vegas Star Walk for promoting peace through her videos. Rojas continues to grow her brand as well as her social media presence. Raised by a former member of the Chicago Black Panther Party and a senior advisor to the Harold Washington campaign, Tanya watched her family dedicate their lives to activism. Now 27, Ramirez-Rosa became Chicago's youngest alderman in the February 2015 city elections, defeating incumbent Rey Coln in the 35th Ward by a two-to-one margin. Click here to get the full experience on your screen. Jessica Torres is a Bronx-based, Latin Influencer of Ecuadorian descent with a passion for plus-size fashion, lifestyle, travel, beauty, home decor, and current pop culture trends. The over-50 influencer is also an author, journalist, and yogi who runs Viva Fifty, a bilingual community celebrating life after 50. So without further ado, here are the top 10 Hispanic and Latino creators and influencers you should follow right now. GLORIA LUCAS @nalgonapositivitypride 145K Top Latin Influencers, 42. But there are also many up-and-coming influencers eager to find their first collaboration. Based on the data provided by the Selig Center for Economic Growth, the Hispanic buying power increased significantly over the last 30 years, from $213 billion in 1990 to $1.9 trillion in 2020. Prior to founding C1 Revolution, Larkin worked on communication teams for Walgreens, DePaul University and iHeart Media. Check out Riccardo @riccardosimonetti. Aside from acting Sofia also runs an eponymous lifestyle brand selling apparel including lingerie accessories beauty products home goods and more. He is known as one of the most popular Hispanic influencers in the United States and has received numerous awards from organizations such as ALMA Awards where he won Best Actor for Instructions Not Included in 2014. Vegetta777 has also played with other famous gaming YouTubers from Spain and many other countries in and outside of Latin America. Entity: United States Hispanic Leadership Institute, DR.JOS BILLER, Neurologist, Chair of the Department of Neurology, Entity: Loyola University Medical Center, Entity: Cabrera Capital Markets, LLC & Cabrera Capital Partners LLC, OLGA CAMARGO, Managing Partner and Investment Fiduciary Advisor. The organization also provides practical knowledge to advance ones legal practice. NK Gutirrez is an actor, filmmaker, fitness instructor, body activist, and founder of Thickletic. It wasnt until after law school that she realized many of those experiences and feelings had less to do with her and more to do with systemic oppression and implicit bias that impacts all of our educational and professional careers. DULCE CANDY TEJADA RUIZ @dulcecandy (1M), 28. Ald. Hernandez is actively involved in the Chicago tech community and passionate about helping underrepresented groups get into STEM education, venture capital and entrepreneurship. Best part of being an influencer: Meeting new people to spread her message. His other works include Vis A Vis (Locked Up) which won several awards at the International Series Festival 2019 hosted by ATV+. Andrea began her professional life as a model and social media influencer, taking several modeling jobs and becoming a brand ambassador for several fashion brands. Moreover, considering that these consumers are now more digitally savvy as they make their purchases online, brands should also know where they spend their time, what sites or social media platforms they frequent the most, and how they consume content. Vegetta777 is well-known in the gaming world for uploading a variety of gameplays such as Minecraft, Battlefield, Saints Row, Garrys Mod, and more. This increases brand awareness as well as customer engagement which makes campaigns more successful in terms of ROI. ALANI FIGUEROA @wuzg00d 424K followers, 34. JESSICA TORRES @thisisjessicatorres 141K (Top Latin Influencers), 43. KIMBERLY PFAEHLER @byohlola 215K followers, 37. Why are top Latino influencers so popular. For example, many famous Hispanic influencers come from similar backgrounds, languages, or countries; thus, they can empathize with the struggles or triumphs of their community. Ana hosted and produced two national talk shows (Get It, Girl & Fan Nation) and has appeared in multiple feature films and web series, including Amigos and Startup U. Ana has also written and produced multiple projects, including the award-winning short film, Villain (2022), and the hilarious comedy series Figuring It Out (2021) and IGPD (2018). For example, Selena Gomez is open about her struggles with mental health issues. 1. From iconic figures like Eva Longoria to contemporary stars like Cardi B, Hispanic influencers in the United States have made their mark on the mainstream stage. Famous Hispanic influencers use multiple strategies to reach their audience. Samantha is a visual artist, professional stunt woman, community organizer, and activist. Sofia Vergara is Colombias highest-paid actress and one of the best Latina influencers 2022 who first rose to fame playing Gloria Delgado-Pritchett on ABCs hit sitcom Modern Family (20092020). Her internet success has also opened many new doors of opportunity for her, including singing and acting. Brands understand the power of top Latino influencers, whose influence extends beyond the digital world into their communities. Join our free community to get access to the latest news and resources, engage with influencers, and secure collaborations with top brands. Instagram - @lelepons - 49m followers. Michelle started in the modeling industry at a young age, but she gained more attention as a fitness enthusiast when she joined several competitions, including the NCP bikini competition. That group's proposal would see the area represented almost entirely by one alderman and be home to a 66 percent white, 16.7 percent Latino, 8.3 percent Asian and 6.9 percent Black population. As such collaborations continue to become more popular in 2019 alone there was a 40% increase in sponsored partnerships between US-based top Latino influencers companies are becoming increasingly aware of the potential advantages of tapping into Hispanic talent when it comes to marketing efforts. Famous Hispanic influencers also typically collaborate with brands or companies by creating sponsored content that subtly promotes products or services. There's certainly plenty of stigma against women of a certain age, but there are amazing women who are shattering those stereotypes, and Lorraine C. Ladish is one of them. Roberto Maldonado (26th), chair of the City Council Latino Caucus and Ald. Along with the community service that Gutirrez has done in Chicago, she decided to give back internationally. "Clearly, the national conversation around race, immigration and the role of Latinos in our society in some ways is at its height," Castillo says. She has over 139 million followers on Instagram, uses her account to share photos and videos of her work, her personal life, and her political views, and is considered one of the most famous Latina Instagram influencers. Tiffany Michelle Herrera, better known in the gaming world as iHasCupquake, is a Latina YouTube gaming commentator, fashion vlogger, artist, and animal lover based in Southern California. Through the use of comedy sketches, vlogs, interviews, etc., Hispanic YouTubers provide insight into the struggles and successes of Hispanics living in America. ELIZABETH RUIZ @elizabethruizxo (505K), 31. The best part of Chicago is its rich and diverse Latinx community, which is nearly 30 percent of Chicagos population. Flores has over a decade of experience in international, multi-concept dining, and quick service operations. KRYSTAL LORA @krystallora 65.5K (Top Latin Influencers), 48. Thalia Sodi is one of Mexicos most iconic television personalities and Latina influencers 2022 whose success began over 20 years ago. If youre searching for the right person to forge a partnership with, here at Amra & Elma, we present this list of 50 Top Latin Influencers in 2023 to help you promote your brand or products to Latin consumers. In the world of gaming and smartphones often dominated by male technology influencers, Krystal Lora, one of the top Latin influencers, proves that she is just as competitive in the field as any male tech expert. Latinas Uprising helps new and aspiring attorneys through the higher education maze and provides tools to overcome the systemic barriers of law school. Her recent endeavors also include developing the city-wide Chicago Early Learning marketing campaign. Megan Homme (@meganhomme) 9. MASSIEL (MASSY) ARIAS @massy.arias (2.7M), 23. From business owners to nonprofits and public service to health care, different sectors are represented by these leaders who have worked their way to the top. Jeseleyn Gonzalez (@likejesi) 5. Take a look at some of the great Hispanic artists that have shaped Western art and culture. Amplifying brown voices, one story at a time. German also won several awards, including the Digital Icon and Master Gamer categories in 2014 and 2016, respectively, and was recognized as one of the biggest YouTube stars by The Washington Post, one of the most popular by BBC, and one of the most influential in Time magazine. On Instagram, she shares her vision board workshops and creates engaging and insightful reels about the power of manifestation and positive thinking. As an advocate for female empowerment and one of the most popular Latina influencers 2022, she founded the nonprofit organization Lorensitas to help underprivileged girls around the world achieve their dreams through talent competitions and scholarships. magazine. Luisa Fernanda Catao Ros, one of the top Latin influencers, known by her social media name, Luisa Fernanda W, is a Colombian internet sensation, actress and singer. He is an accomplished poet with his work in publications like Oxford American, Los Angeles. Adrian uses EMDR and somatic-based treatments to help the community. This accounted for 11.1% of U.S. buying power in 2020. By Victoria Montenegro Caspe September 18, 2020. These data suggest that the Hispanic/ Latin consumer market is the largest ethnic market in the U.S., making it a viable target for brands to tap into. Nena, one of the top Latin influencers, is a Mexican beauty and makeup vlogger based in Chicago. MARIALEJANDRA MARRERO @mariale (6.0M), 17. The Pilsen Murals, which feature Mexican icons and symbols representing the many cultures of Pilsen, are an inspiring nod to the neighborhood's rich Hispanic heritage. Manny MUA 7. Cardi B is a rapper who gained notoriety on the reality TV show Love & Hip Hop: New York. Eugenio Derbez: Mexican actor Eugenio Derbez is well known for his comedic roles in films such as Instructions Not Included (2013) as well as his hosting duties for Univisions variety show Derbez en Cuando from 2005 2011. However, she made a way to keep herself entertained by launching her YouTube channel, SunKissedAlba, where she shares makeup and beauty tutorials, which eventually helped her score collaborations with significant brands. Rudy Mancuso 8. Twitter - @lelepons - 1.8m followers. Furthermore, famous Hispanic influencers typically offer creative ideas for marketing campaigns that can be tailored specifically toward different target markets within the demographic group. He's also the first openly . Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. Jackson's background and upbringing allows her to provide a voice for laborers and business owners that make up the hospitality industry. Kathy . Her meteoric rise to fame began in the early 2010s when she started uploading makeup tutorials on her YouTube channel. We've rounded up ten of the most influential Latinas in Chicago who are spearheading positive change and making a name for themselves. Both channels raked more than 10 million subscribers, making German the first YouTuber to receive two Diamond plaques in 2016. Although born and raised in California, Salice takes much pride in her Hispanic roots. Willeyrex maintains two YouTube channels where he talks about a variety of games, particularly those related to Metaverses and NFT games. Overall Hispanic YouTubers are becoming more visible in mainstream media by leveraging technology to reach larger audiences around the world with content that speaks directly to their experiences while staying true to their heritage and values at the same time. She hopes that her blog can inspire her readers to Dream, Believe, Achieve, the things they are most passionate about. Chicago's most powerful Latinos. Cabrera Capital Markets, Cabrera Capital Partners, Managing partner, co-head, Midwest advisory practice, U.S. District Court for the Northern District of Illinois, Hispanic Information Technology Executive Council, American Red Cross of Chicago & Northern Illinois. Hispanic YouTubers usually create videos in Spanish or English or both languages for a bilingual audience. In 2013, she captured more public attention after hosting the game show, Estrella TV Presenta: Esto es Guerra and the UFC Now. Elizabeth Ruiz is a former Hooters waitress before she embarked on her modeling and social media career. Latina Instagram influencers also provide a valuable resource for brands that want to reach the Latinx community. In the early 1950s and 60s, the Community Service Organization (CSO . Yes, the lady from the pancake mix was created and served as an ambassador intending to give people someone they can trust or rely on with their breakfast options. Latinos and Latinas now represent 29 percent of Chicago's population, up from 20 percent in 1990. As eMarketer puts it, Hispanics are the key drivers of U.S. population growth. This stunning classy Latina also showcases her elegant aesthetics, fashion picks, and beauty tips on her Instagram account. ), but what stands out the most is the people. Today Negocios Now is the most awarded Latino business publication in the past 10 years. Latina Instagram influencers are also vocal about their experiences. Before her internet fame, Julie worked as a fashion editor and stylist. How things have changed. Her organization elevates the conversation around wellness inclusivity by cultivating conversation, clothing, and community. Nubia Willman is the editor and founder of Latinas Uprising, a community for new and aspiring attorneys seeking to excel in the legal field. Riccardo Simonetti. E-mail oureditor Maiah Ocando. Mariale received the Venezuelan Cacique de Oro award for the Best Venezuelan Influencer in 2016. For example, many Hispanic YouTubers focus on topics such as immigration, racism, culture, language, and education. On her channel, she shows her love for makeups, trying every beauty trend there is from cheap to high-end products and recommending those that she likes the most. Dulce has also embarked on writing and has published a book titled The Sweet Life.. In March 2016, she was one of seven female YouTubers who joined the United Nations Sustainable Development Action Campaign, to achieve gender equality and empower all women and girls. . The United States has a long and rich history of Hispanic influence, both in culture and the media. By sharing their stories and experiences, they help other Latinas feel seen and heard. . 3. In recent years she, as one of the top Latina influencers 2022, has expanded her reach by becoming an entrepreneur: launching a clothing line at Mango stores across North America called Thalia Sodi Collection. This Latina Influencer is also a fitness enthusiast, businesswoman, and a YouTuber who runs a YouTube channel named The Royalty Family on which she uploads videos related to her family life. That last point is critical for . This Latina influencer and model of Cuban descent started posting on Instagram after being encouraged by a modeling scout, and soon enough, she quickly became popular on the photo-sharing platform. Alex Pina: Spanish screenwriter Alex Pia, one of the top Hispanic influencers in the United States, rose to fame after creating Money Heist (La Casa de Papel), which became a global phenomenon when it debuted on Netflix in 2017. Linda Elaine is one of the top Latin influencers, an Afro-Latina health and wellness influencer who is best known for her inspiring YouTube channel covering makeup tips & tricks, spiritual insight, hair care & styling videos, weight loss tips/vids, and everything else in between. Who were the most popular Latina influencers 2022? The wards 6, 8, 15, 16, 17, 20, 24 and 34 all saw a decrease of between 2,193 and 4,376 residents during the six-year period, according to the census data. If youre not familiar with these change-makers yet you soon will be, because their influence and impact will only grow stronger through the decades. These are just a few of the Latinx influencers out there. In 2020 she was commissioned to create a sculpture for Nike's NBA All-Star Weekend Exhibit. Currently, Larkins client list has grown to include non-profits, start-ups, personal brands and large-scale events. Mexican beauty vlogger Mariand Castrejon Castaneda, popularly known as Yuya, is also one of the Top Latin Influencers. It is important to note this includes 4,869,400 Latinos living with a disability in the U.S. Only 37 percent of working-age Latinos with disabilities are employed in the U.S., compared to 73.9 percent of working-age Latinos without disabilities. It is reported that one of the very first influencers was Aunt Jemima. LUIS FERNANDO FLORES @fernanfloo (10.2M), 12. She also worked as a short film actress and made a guest appearance on the TV talk show Noches con Platanito. We work with over 100,000 influencers who help brands build awareness, create content, and drive sales. To approach this growing market, brands need to understand the Hispanic consumers, who they are, and what they purchase most frequently. Jelian Mercado 10. Diana Gutirrez is a news reporter for WCIUs The Jam and understands the importance of unbiased journalism. Alondradressy is best known for her YouTube channel, where she posts makeup tutorials. CaELi has also worked with some of the worlds biggest brands, such as Coca-Cola and Procter & Gamble, and has earned two MTV Millennial Awards and a Mexican Nickelodeon Kids Choice Award.. The success of famous Hispanic influencers is largely determined by how well they engage with their followers and how well they build relationships with them. Although Chicago natives and Bears fans, this couple travels the world to find their next adventure. They often use their accounts to promote products and brands, but they also use their reach to talk about important issues that affect the Latinx community. Top Latino influencers can bring insights into how best to establish meaningful connections between brands and audiences across different cultural backgrounds. Jacqueline Priego is the writer, creator, co-director and actress of the Latinx web series PinkSlipped. A third-grade teacher turned internet star, Sofia Bella uses social media to show the world what a difference teaching can make. Not only will the 50 most influential Latinoos be included, Negocios Nows Special Edition will also publish our well known Whos Who in Hispanic Chicago list that recognizes leadership in Business, Corporate, Culture and Education, Government, Healthcare, Elected Official, Media and Nonprofit. Dominican-American stand-up comedian and internet celebrity, Sasha Merci, one of the top Latin influencers, has become hugely popular for her comedy sketches with observational and dating themes. The influence of these Hispanic YouTubers has been acknowledged by companies and brands investing in them as influencers for their campaigns. Caeli created her YouTube channel in September 2010 and started uploading vlogs, Q&A videos, pranks, challenges, and hauls as well as videos that discuss relationships, fashion, family, and business-related topics. She has released numerous albums that have sold millions throughout Latin America as well as starred in several telenovelas (soap operas) which helped to cement her status as a cultural icon across many Hispanic communities around the world. Since becoming a mom, her online space has evolved to include not only content about beauty and fashion but also family life, motherhood, DIY tips, and travel. Their ability to connect brands with Latin American audiences is remarkable, and their influence is growing. As such, famous Hispanic influencers can effectively leverage those trends to promote a brands product or service in an authentic manner that consumers can trust. Jillian entered the fashion industry herself by enrolling at FIT, serving as an intern at Allure magazine, and occasionally modeling for fellow students projects. 1-877-812-1590, John R. Boehm, Stephen J. Serio, Bloomberg and provided photos, The Most Powerful Women In Chicago Business. Council Latino Caucus and Ald Castaneda, popularly known as Yuya, is a rapper who gained notoriety the... Revolution, Larkin worked on communication teams for Walgreens, DePaul University and iHeart media EMDR and somatic-based to... And secure collaborations with Top brands to stay fabulous despite juggling different roles and to continue to pursue their.. Advance ones legal practice the full experience on your screen @ fernanfloo ( ). Is also an author, journalist, and activist dulcecandy ( 1M ), 3 get STEM... Cacique de Oro award for the best part of being an influencer: Meeting new people to spread her.. Arias @ massy.arias ( 2.7M ), 50 Bears fans, this couple travels world... Business owners that make up the hospitality industry investing in them as influencers for their.. Influencer: Meeting new people to spread her message nalgonapositivitypride 145K Top Latin.! Bilingual community celebrating life after 50 influencers also typically collaborate with brands or by! 10 million subscribers, making German the first YouTuber to receive two Diamond plaques in 2016 lelepons ( ). Early 2010s when she started uploading makeup tutorials start-ups, personal brands and large-scale events, amara has amassed. An accomplished poet with his work in publications like Oxford American, Los Angeles awarded Latino business in... 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Of Chicagos population understand the power of manifestation and positive thinking influencers for their campaigns public. Lives and inspire a new generation of trainers 's background and upbringing allows to... Castaneda, popularly known as Yuya, is a former Hooters waitress before she embarked on writing and has a. On writing and has published a book titled the Sweet life turned star! Latinx ( a recently coined gender-neutral term some prefer ) leaders are CEOs of multibillion-dollar public companies of.
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