International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. Course Description - Passion for marketing and desire to exceed and excel. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. 4 0 obj Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. 0 USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. . )b"4F\> =b'/a(h{S~| B)t endobj 1 0 obj Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing Insights: We think you may be curious about the types of events that our SAC is organizing. Students are required to take 30 units to graduate. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. The replacement must be requested in an attachment to the application for admission. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. 1 0 obj After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. You may EMAIL the SAC. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. - Team player with good communication skills. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. 3 0 obj MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) stream Open to Marshall Ph.D. students only. 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. For previous semesters, check the Schedule of Classes archive. This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. 102 0 obj <> endobj Looks like that page is missing. Open only to juniors and seniors. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . Graded CR/NC. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. Graded CR/NC. Supervised on-the-job business experience in the field of marketing. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. %PDF-1.5 *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. Prerequisite: BUAD-307 or MKT-385x. This version: August 22, 2021. * Recommended during student's final semesters. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU Independent research beyond normal course offerings. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . hbbd```b``^"k@$ This course introduces students to marketing analytics through a wide range of analytical tools and approaches. Maximum units which may be applied to the degree to be determined by the department. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. 00o@,VvX`'lt043510n`fhxaL& 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) Please enable Javascript for full functionality. endobj Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) Examines happiness and wellbeing in consumer culture. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. Fall 2022 TERM 20223. Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. 2 0 obj Duplicates credit in the former DSO 566. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream . You'll use a multi-channel approach to analyse and interpret data. Prerequisite: MKT 445. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Prerequisite: BUAD 307 or MKT 385x. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. Proposal, data collection, analyses, and written report. To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput 125 0 obj <>stream View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. ! GZ7T"%+ToBn' c Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. Graded CR/NC. Complete enough units from the following list to total 30 units (required to complete the program). - Strong desire to learn and think critically and innovatively. 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