Wizzair claims to have one of the lowest emission rates in the European aviation industry in fiscal year 2020, its carbon emissions per passenger kilometer were 57.28 grams, which is nearly half the industry average. The promised technologies: What the industry tells us, and what they omit. However, this carbon-neutral label only covers the on-ground operations of the airport and does not include the core business of the airportthe flights, which make up about 95% of emissions. In Ott's case, he flies the same JFK-Heathrow route at least once a month and has his travel routine down cold, from sleeping habits to what he stows in his carry-on. Learn how your comment data is processed. The CCC has made recommendations along similar lines. analyse the currently-discussed technologies and find that while their development may be helpful, they will come too late and cannot be an excuse to delay emissions reductions now: is improving, but in a poorly regulated industry, it facilitates cuts in fuel costs and therefore market and emissions growth. Communicating sustainability efforts without disclosing the emissions caused by flights will always seem like an attempt to look greener and can lead to accusations similar to that now faced by KLM. Automated emission calculations, SAF buy-and-claim, high-quality carbon withdrawal credits all in one solution. But opting out of some of these cookies may affect your browsing experience. Greenwashing at its finest. We use cookies on our website. It is hard to put the many things that happened in our growing network in 2022 in a nutshell! Nevertheless, these are considered binding. Notify me of follow-up comments by email. In December 2019, ClientEarth lawyers lodged a complaint alleging BPs global Keep Advancing and Possibilities Everywhere ad campaigns misled the public by focusing on BPs low carbon energy products, when more than 96% of BPs annual spending is on oil and gas. It's something, he says, all air passengers should think about doing. Facebook Registered office: 1st Floor, 3 More London Riverside, London, SE1 2RE, Website designed by Lizzie Harrocks and built by Jake McMurchie A partnership with Rolls Royce to develop hydrogen engine technology for narrow body aircraft, A five-year commitment to buy sustainable aviation fuel, The introduction of 168 new Airbus A320 neo-family jets, A partnership with Airbus to support the development of technology which siphons carbon dioxide from the atmosphere, then stores it permanently underground, Adoption of new onboard technology to reduce fuel burn and emissions by optimising aircraft descents, and. None of Wizzairs routes has a direct train connection under four hours. Some sustainability efforts communicated by airBaltic: In 2022, airBaltic received the highest score among Latvian brands in the European Sustainable Brand Index in the transport and travel sector. Not for a good feeling. minutes. You can unsubscribe at any time. Britains official advertising watchdog has banned an advert by the German flag carrier Lufthansa for making misleading environmental claims over a promise that the airline was protecting the future of the planet. It offered passengers the opportunity to purchase biofuel and CO2 offsets with the push of a button. One common suggestion is donating them to food banks or shelters. Their aim is to stop the airlines using their Fly Responsibly adverts on the grounds that it gives the impression that their flights will not exacerbate the climate crisis. The Japan Airlines program began as a test on a few limited routes. This raises concerns that [schemes] may be becoming meaningless, and no longer help consumers to distinguish between different products.. Hidalgo thinks that the aviation industry could go in this same direction as hotels that offer guest incentives for forgoing daily bedsheet changes or simply the ecological benefit. It features a carbon paying others to do climate projects, mostly located in the Global South. Critics of meal-skipping programs say that airlines might be "greenwashing" by trying to hide a corner-cutting measure under the veneer of sustainability. 2023-03-01, Sorokin: Russia does not intend to sell oil at any price just for the sake of sales In response to the ASA investigation, the airline claimed the slogan was simply a mission statement intended to draw people to a website to raise awareness of the environmental issues related to flying. in the UK for claiming it was the UKs lowest-emissions airline. Some investments had companies that website statements stated as excluded, such as fossil fuel producers, Whitehaven Coal and Glencore PLC, ASIC will tell the federal court. 2023-02-28T18:22:17.579Z, Rising food prices are further fueling inflation 2023-03-01T07:58:23.979Z, To be "Wednesday": who holds the exclusive franchise for the costume? These cookies do not store any personal information. In this sense, yes, KLMs Flying Responsibly campaign smells a bit of greenwashing (an attempt to make people believe that your company is doing more to promoted by the airline industry base their predictions on new and yet-to-be-developed technology and operational changes. The burnt fuel still produces vast amounts of CO2. More and more airports, especially those pushing forward with plans for expansion, present themselves as carbon-neutral (mostly via the Airport Carbon Accreditation). Monday to Sunday: available 24 hours a day. Then why Twitter is attacking United Airlines for greenwashing? While public awareness of climate change is at an all-time high, there is a general lack of awareness about the carbon intensity of flying. Twitter These cookies will be stored in your browser only with your consent. Most of it, however, is achieved only on paper by offsetting emissionspaying others to do climate projects, mostly located in the Global South. Already, we have several active investigations underway across the packaging, consumer goods, food manufacturing and medical devices sectors for alleged misleading environmental claims, Lowe said. Australian Competition and Consumer Commission (ACCC), this week launched its first court proceedings. In 2020, when Japan Airlines launched its meal-skipping option, the airline offered fliers a complimentary amenity kit in exchange for passing on a meal. Known broadly as greenwashing, the practice of making vague or unwarranted claims has been in the sights of regulators for years. Option to buy sustainable aviation fuels. On the one hand, it is good that airlines are modernizing their fleet, but on the other hand, there is no information (apart from the Finnair example) about what happens to the old aircraft, nor is there any mention of the carbon footprint of manufacturing new aircraft. Telling consumers that their flight is carbon-neutral is simply a lie. They face being unfairly disadvantaged if rivals can get away with making false or misleading claims, the ACCC said: This undermines effective competition and can create a disincentive for businesses to invest in sustainability.. Near the bathroom or closer to the cockpit? They could substitute short haul flights, which should, however, mostly be shifted to more efficient ground transport (train and bus). 2023-02-28T20:16:08.369Z, They order payment to vulture funds and the embargo requests already total almost US$ 1,000 million Modernizing the fleet: from 2020, airBaltic will only operate Airbus A220-300 aircraft said to be one of the worlds most environmentally friendly commercial aircraft. Ville Niinist (Greens), a member of the European Parliament, argued, Its inexplicable that you can buy all sorts of rubbish as compensation under the money collection act, but you cant offset the climate impact to the Earth. Join our efforts for a just mobility system that works for all, now and in the future. What is a book-and-claim platform for SAF and how does it work? If you are in the aviation industry and interested in what you can do to not be accused of greenwashing contact us. 2023-02-28T23:16:21.884Z, They approved a new pension moratorium for those who cannot complete the necessary contributions or years In a judgement published on Wednesday, the regulator said consumers were likely to interpret the slogan as an environmental reference to how Lufthansas approach to aviation was protecting the future of the world. Twitter Not only is Alaska Airlines greenwashing by swapping in a less environmentally friendly product, but the company is also implementing the plan in the most elitist way possible. These are the three most recent articles on our site. In reality, many of Lufthansas sustainability initiatives will only start delivering results years or decades into the future. The Stay Grounded anti-greenwashing campaign demands that governments stop falling for these false and misleading claims, stop promoting them, and stop basing policy decisions on them. But that being said, here comes our (surely incomplete) best attempt to give an overview over the activities and achievements of the past year. Carmakers. It is only viable if the number of flights reduced. Of the eight sectors surveyed, cosmetic, clothing and footwear, and food and drink industriess had the highest proportion of concerning claims. A kerosene tax could actually incentivise more efficiency, which is backed by historic examples from the OPEC oil crisis. The greenwashing case against KLM is thought to be the first corporate lawsuit about airlines and net zero and one of the first cases about carbon offsets. In the US, since 2017, five states and more than a dozen municipalities have sued fossil fuel companies over their contribution toand alleged deception aboutthe dangers of global climate heating. Will travelers feel good about themselves if they make a "green" choice? Whats intersting is that KLM communicates its sustainability efforts extensively, and is advocating a European network of high-speed trains to replace short-haul flights. However, consumers were not given details how much less material was needed, nor what the comparison involved. Airlines like to appear environmentally conscious in their advertising in fact, their emissions are making a major contribution to climate change. In its communications, airBaltic places great emphasis on the fact that it operates only the Airbus A220-300 aircraft, which it says is one of the worlds most environmentally friendly commercial aircraft in the sky. Compared to previous generation aircraft of a similar size, the new aircraft have 20% lower CO2 emissions, 50% lower NOx emissions and four times less noise pollution. 2023-02-28T14:46:30.861Z, (S+) Vladimir Putin's money trail to Switzerland Greenwashing allegations: British regulator reprimands Lufthansa advertising poster 2023-03-01T11:16:21.433Z. Ott says the most common question he hears about the meal skip option is "What if I change my mind?" Critics of meal-skipping programs say that airlines might be "greenwashing" by trying to hide a corner-cutting measure under the veneer of sustainability. This is not carbon neutral. In our analysis, we used information that is publicly available on the internet and doesnt require downloading files or digging deep into documentation. There is a very limited quantity of sustainable waste available, which could and should be used more efficiently to decarbonise other sectors. 2023-03-01T11:04:48.265Z, Achievable dream or delusion? Facebook 2023-02-28T17:46:06.150Z, They anticipate that inflation in the first quarter will reach 20% and 2023 could end at 117% Continuing to review the entire supply chain. "I suppose it's ethical of Japan Airlines to save money by reducing food waste, but is it an ethical obligation for the passenger to make their meal decisions at least 25 hours prior to departure, in other words, to know whether their future self is going to be hungry?" Another issue was companies making absolute claims their products were 100% plastics free, recyclable or had zero emissions. All business articles on 2023-02-28T16:28:10.413Z, Gazprom declares to continue to work steadily in the energy market Both American Airlines and United are touting their environmental initiatives, American Airlines in its in-flight magazine (AA Reduces Environmental Footprint) and United in its Eco-Skies campaign. Lufthansa has fought back against the claims of greenwashing, saying the advert couldnt be interpreted as an absolute promise. Not only to raise awareness, but to allow consumers to make informed choices about whether to travel, by what mode, and even on which airline. The Dutch court is now deciding whether the case can proceed. While not everyone is as thrilled with the prospect of skipping meals on board as Ott is, a few airlines, including Delta Air Lines and Japan Airlines are using the "thanks but no thanks" option. Last week, Frontier Airlines launched a head-scratcher of a public relations stunt. So how can we see through the greenwash? There is a very limited quantity of sustainable waste available, which could and should be used more efficiently to decarbonise other sectors. Now, it's available for passengers in any class of service on any international flight. Lightweight passenger seats and recycled plastic on board might be important factors but what truly matter are the fuel consumption and the warming effect of the emissions that happen. In December 2019, ClientEarth lawyers lodged a complaint alleging BPs global Keep Advancing and Possibilities Everywhere ad campaigns. Statement to use up to 28% of sustainable aviation fuels of their total fuel use by the end of the decade. Hong Kong will begin giving away 500,000 airline tickets from Wednesday in a bid to attract visitors and boost its flagging economy, just as it finally drops its compulsory mask-wearing rule. The airline says it has never been more important for a company to take responsibility for the environment and talks at length about its environmental initiatives. 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