Following the success of their cheese burritos and quesadillas menu, this was created for their cheese-loving taco fans. Related: How to Build Your 2021 Business Strategy in the Face of Uncertainty. Not only does the team behind the Texan-Mexican fast-food giant take risks with their posts, but they also post where most marketers are known to fail. If Taco Bell follows its marketing strategies of the past year for the Super Bowl, pop culture will be a focus. After a successful launch of cheese burritos and quesadillas, they expanded their menu. Brands which owns fast foods like KFC and Pizza Hut, Taco bell falls under the star category. This is why theyve added better options for those late night snackers, like bean burritos and veggie bowls. This website uses cookies so that we can provide you with the best user experience possible. The restaurants serve a variety of Mexican-inspired foods, including tacos, burritos, quesadillas, nachos, novelty and speciality items, and a variety of "value menu" items.As of 2018, Taco Bell serves over two billion . As per SEO ranking, it is said that the number of keywords - below 500 is bad, above 1000 is good, and 10,000+ is amazing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. I know you 're never too old to love this dessert, so if they can replicate it and make it part of the main course of the day, that's even better! (December 2, 2021) - Taco Bell announced today that it has appointed Sean Tresvant as its Global Chief Brand Officer . The company was founded by Glen Bell who started the restaurant with a small hot dog stands in the year 1948. Another vital feature that makes Taco Bell so successful is its amazing marketing practices. Throughout 2022, Taco Bell will also host several activations to celebrate tacos and the . For example, it sent a ring and letter to actress and model Chrissy Teigen in response to her tweet about getting married. Our San Francisco Cantina generated 90% of its sales through digital channels during parts of the pandemic.. Felss Masino . :-), Start Your Online Business with Shopify 12 Day Free Trial + Pay Only 1$ For Your First Month. Published at: 04-05-2021 . While that salary is still above minimum wage . 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Another mobile-centric model will open this summer in Brooklyn Park, Minnesota. Taco Bell's research showed that customers preferred the convenience of a drive-thru as opposed to going physically into a restaurant. From canvassing for a taco emoji to creating a Snapchat lens, Taco Bell shows that it has its finger on the pulse of what its audience wants from a brand on its social media feeds. The market segment that it tries to cater to is those that do not overly price sensitive and see value in time-saving and convenience. Taco Bell's messaging, menu and hours of operation reflect this confidence in the ability to deliver food for those with little cash and a desire to pick up food sometimes at 3:00 a.m. The post and associated video for this campaign received 3x the number of likes as a previous post. Seriously, people connect with their favorite brands and change is hard. Taco Bell is a fast-food Mexican restaurant, not a Michelin-rated three-star restaurant, so they acknowledged that. This provides an authentic and tempting appeal not seen in other ads. Related: 5 Ways to Transform Your Business into a Sustainable One. The relationship Taco Bell builds on social media is as humanistic and real as possible. Many updates sound like reminiscing over picking up a late-night meal after a great night out or the first time trying one of Taco Bells menu items. Innovation: Taco Bell has its main focus on innovation and also on the marketing and branding of the products. Marketing Strategy of Taco Bell analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). Taco Bell's social media approach may benefit from their team's creative creativity, but there's a lot to learn from the road to success they've made. Over half a million direct tweets were received from the company's official Twitter page in the first five days of the launch of the 'Taco Emoji Engine'. It wouldn't make much sense to use the same logo they used in their humble beginnings, not when so much has changed for the fast-food juggernaut. Fast food companies have found a way to benefit fans of their brand while promoting their products. P: +91 731 6725516 | M: connect@purshology.com, How to Benchmark Taco Bells Winning Marketing Strategy, 11 Powerful SEO Link Building Strategies For 2021, Free Debt Settlement Agreement Templates (How to Guide) - Word, Professional Services Automation Software, 3 Cold Email Frameworks I Use to Book 1000+ Meetings a Year, Comparing Cable vs. The Taco Bell marketing team is not afraid to do something different than other fast food outlets with advertising. Give a shot at our. Taco Bell has always been successful in creating contents that travel. A History of Taco Bell. The only source of posting content is through Facebook, Instagram, and Twitter. As a method of further analyzing the strategic goals of Taco Bell, the balanced scorecard provides valuable insight into the vision, mission, and values of the company. As the world evolves with new trends in graphic design, changing societal rules, and advanced technology, their company logo needs to evolve to reflect those changes. According to recent reports, Taco Bell is the only Yum Brands chain to report increased revenue during the fourth quarter of 2020. Alternatively, you can enrol in one of our free online masterclasses led by IIDEs CEO, Karan Shah, to gain insight into the field of digital marketing.. Sep 2021 - Jul 202211 months. They even revamped their interior designs, branding strategy and launched the number of high-end restaurants across the world. Get the latest on the metaverse love story at #metaverse -wedding on Discord at ta.co/registry. Taco Bell is confident about what it is as a brand and doesnt second guess what it should be doing for its customers. His Diversified Restaurant Group recently opened a suburban Cantina in Danville, California, that has Grams particularly excited, as it exemplifies a marriage between convenience and experience. Winsight is a leading B2B information services company focused on the food and beverage industry, providing insight and market intelligence to business leaders in every channel consumers buy food and beverage - convenience stores, grocery retailing, restaurants and noncommercial foodservice - through media, events, data products, advisory services, and trade shows. Being genuine and true to who you are as a person gets you more friends, right? He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. We want you to order ahead and quickly reorder and get to a point where we direct you to an easier experience. Its incredible when a well-known brand is able to change up their advertising strategy, whether its a new slogan or logo, and come out unscathed by the general public. A summer 1994 commercial still touted that customers could order a taco for 49 cents, a Supreme taco for 79 cents, and Big Beef taco for 99 cents . This allows a thorough test of the marketing strategy in a natural environment and allows Taco Bell to identify weaknesses and adjust accordingly. The company expects to open about 50 Go Mobiles this year, for example. You can also earn points on every qualifying order and reward yourself with free food. Their brand is cheeky and self-aware, so much so that during Super Bowl XLVII, they introduced a commercial with a bunch of rowdy, elderly folk partying in the late night parking lot. USA, Asia, Oceania, the middle east, and other countries. For example, these ads have close-up photography to put the food front and center, as if the viewer might be able to just pick it up and enjoy it. Taco Bell is one of the worlds most loved, fast-growing and trusted fast food chain and has the best franchise operators in the business. In 2020, I lead the planning and execution of the most successful campaigns across the Taco Bell Canada business to date, resulting in positive sales growth during the COVID-19 pandemic. The company is also making investments in the back-of-the-house to support its growing digital business; for example adding a third production line and a new kitchen display system. Secondly, they came up with a content strategy. Twitch is a space Taco Bell been playing in for a long time, Lawrence says, and says Taco Bell is continuing to grow its more recent TikTok presence. September . Lets jump right in the details! Its because they have invented and delivered food that people relish and will continue with this performance in the future as well. One of itsunique approaches is to create ads from the perspective of the viewer as if they are picking up the food. Another successful influencer marketing tactic was Taco Bells hand-written notes and brand-related items that it sent to influencers like actresses, musiciansand other popular celebrities. Taco Bell has been functioning since 1962, which indicates that they are winning the hearts of its customers for the last 6 decades. The company has opened two Taco Bell Cantinas which are a higher-brow extension that serves appetizers from an open kitchen concept. Related: 8 Content Marketing Ideas to Strengthen Your Bottom Line. "Innovation with a twist on the familiar" - that's Taco Bell's product philosophy. In just 24 hours after the launch of this campaign, the Taco Bell app became one of Apple's most popular "food and drink" apps. Official Taco Bell merchandise. For example, it sent a ring and letter to actress and model Chrissy Teigen in response to her tweet about getting married. Taco Bell knows theyre catering to people with a few dollars in their pocket and the munchies. Taco Bell will grow into the largest fast food provider of Mexican style cuisine in emerging markets. It comes down to being willing to try new things, and above all, having a good grasp on their target audience. Address: Level 6, Brilliant Solitaire, Scheme No 78 Part 2, Vijaynagar, indore (M.P. Some of our successful promos included free Doritos Locos Tacos for fans for four Taco Tuesdays in a row and the At Home Taco Bar on Cinco de Mayo to help stay-at-home fans enjoy Taco Bell from the comfort of their own kitchen. Segmentation targeting and positioning in the Marketing strategy TACO BELL, BCG matrixin the Marketingstrategy of TACO BELL, Distribution in the Marketing strategy of TACO BELL, Brand equity in the Marketing strategy TACO BELL. Rather than doing the odd commercial post daily to suck up their fans' attention, Taco Bell gave them no alternative. I hope this article has provided you with valuable information about Taco Bells marketing strategy. . Some brands beg to have their pages liked, but still don't get it because they cant say anything interesting. Feb 22. Thanks to this insight, during the pandemic, Taco Bell was quick to partner with delivery apps long before other fast-food chains. Mercury is in retrograde through October 18, 2021. The campaign got successful and the likes on their social media posts such as Instagram increased by 3x more compared to the previous posts. This includes more than just changing words. Taco Bell was second to last in the 2021 ranking. Every company wants to achieve a sense of virality with its social media strategy, but very few are willing to step outside the safe zone as Taco Bell is. Does the question strike your mind? Digital has been a bit of a question mark for the brand and it wants to see if it can use digital in a more effective way before pumping more dollars into the channel, CMO Marisa Thalberg told Campaign US during a panel . This campaign ran on Instagram from April 4th to May 1st, 2022, with Hardik Pandya and several other influencers and celebrities using the hashtag #BEONEWITHGAME. Taco Bell has many followers on Instagram and Twitter and they are very active on these two social media platforms with their content because they are actively posting their content. They did not forget the staples that made them famous in the first place. The market has been segmented according to the income, targeting the lower, middle and upper-class income group. Yum! . Then the company was later acquired by Yum! Even with its confidence, Taco Bell still listens to customers and adapts where necessary. The food they serve is more expensive but is rapidly growing its market share and serving Mexican healthy food to every growing health-conscious consumer. Another vital feature that makes Taco Bell so successful is its amazing marketing practices. tacobell.in 6,707 has organic keywords and its considered as good. What it has done is raise the bar, try new approaches to marketingand stay passionate about improving how it interacts with audiences and customers. . Taco Bell is working on significantly accelerating digital growth in 2022 and beyond, and we are looking for talented individuals to help us accomplish our big goals. 4. Keeping up with the trend, Taco Bell knows how important it is to keep healthy, vegan choices on their menu. Anyone can enter the contest by just ordering a taco from TACO BELL. Many of the lessons here can be leveraged in everything from a startup to an established business across many industries. The younger generation will also be more informed when it comes to social media and will quickly root out inauthenticity. There have been times when Taco Bell has removed items from the menu only to get feedback from customers that they missed those items. Despite the majority of their audience being made up of millennials, Taco Bell has taken a more inclusive approach to its marketing. How has Taco Bell found such extraordinary success? Although the core products have stayed the same, they have added many new offerings to help keep consumers excited; these items such as Baja Blast, Doritos Loco's taco shells, and Nacho Fries keep young adults and teens coming in at all times of the day. The Master Franchise Agreement, signed with franchise partner Burman Hospitality Private Limited (BHPL) of India, commits . Marketing and Advertising Strategy of Chipotle. Its also pressing the gas on innovation in a category that isnt quite as crowded as others. They followed this engagement booster by inventing the 'Taco Emoji Engine', which celebrated the taco emoji entering the texting game and prompted followers to tweet to them for a unique response. Digital sales are now expected to make up more than half of limited-service business by 2025, which is a 70% increase over pre-COVID estimates and no doubt driven by the 40% increase in mobile app usage throughout the past year. In India, Yum! In 2021, the market is growing at a steady rate and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon. Phone: +949-863-4500. Taco Bell gained over 600, 000 Twitter followers, . Taco Bell has segmented the market according to the demographics targeting youth between the ages of 20 and 30. John Boitnott This helps to keep customers interested and engaged. Another way Taco Bell has managed to get their brand out is by infiltrating trends in an organic way. Taco Bell keeps its brand pillars intact despite the frequent, more minor adjustments. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Taco Bell has stepped into a leadership position among fast food brands when it comes to developing and implementing an innovative marketing strategy that wins and keeps customers. The success of Chipotle would not have been possible without its customer-centric marketing strategy: 1) Authenticity - This brand took all elements of a fast-food chain - quick service, big portions, low prices and yet carved its own identity by focusing on the use of fresh ingredients. Domestically, with . What makes Taco Bell special is that collaboration. One of its unique approaches is to create ads from the perspective of the viewer as if they are picking up the food. So Taco Bell started targeting young adults and has identified millennials as their main target. March 8, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own.. Taco Bell has stepped into a leadership position among fast food brands when it comes to developing and implementing an innovative marketing strategy that wins and keeps customers. The goal of this promotion was to increase customer engagement and persuade people to switch their meals for free. If you would like to learn more and develop skills, check out, Alternatively, you can enrol in one of our, led by IIDEs CEO, Karan Shah, to gain insight into the field of digital marketing., If you like such in-depth analysis of companies just like the marketing strategy of Taco Bell check out our. Why Taco Bell is a Genius at Marketing & Advertising. The Nacho Fries campaign arrives just weeks after Taco Bell announced a subscription-style Taco Lover's Pass that for $10, gives fans one taco per day for 30 days. The menu is simple without much variety serving authentic Mexican food. Astronomically, . It got a response from her on social media and generated more viral attention across the Internet. The Texan-Mexican fast-food chain has become prominent on every social media platform, creating a unique social media presence that is unparalleled by its competition. 3. Taco Bell is very active on social media. Taco Bells franchisee-inspired portfolio is expected to help the company achieve its goals of hitting $20 billion in sales, 50% in digital sales, and 10,000 global locations. Your email address will not be published. tacobell.in 6,707 has organic keywords and it's considered as good. In our previous article, we learnt in detail about the marketing strategy of a fascinating brand, Digital Marketing Courses Across The World, Mumbai | Navi Mumbai | Andheri | Mulund | Vashi | Thane | Churchgate | Delhi | Noida | Hyderabad | Gurgaon | Udaipur | Surat | Pune | Patna | Nagpur | Lucknow | Kolkata | Jaipur | Indore | Chandigarh | Ahmedabad | Nigeria | Dubai | Abu Dhabi | Egypt | Nepal | Malaysia | Sri Lanka. It was a self-aware wink that their target market can be not just millennials, but anyone that wants a good taco supreme. Coming back to food companies and their unique strategies, we recently saw one more such marketing wonder. Shop for your favorite Taco Bell merchandise, apparel, accessories, & gifts. Taco Bell serves food to more than 2 billion customers in its 7,000 restaurants worldwide per year. Joanna Fantozzi | Apr 28, 2021. Most businesses are seeking to target young people, but they struggle because they are unable to communicate with the market. Opinions expressed by Entrepreneur contributors are their own. As we can see that www. Brands which owns brands like KFC, A&W, and Pizza Hut, etc. They realised that a large part of their customer base is comprised of students who stay in college dorms and don't own a TV. Part of Taco Bell's content strategy involves influencer marketing where they connect with influencers or other brands that aren't necessarily associated with the brand but have amassed sizable fan bases on their own merit. Taco Bell is incentivizing consumers everywhere to taste its tacos with two new brand marketing initiatives: a global promotion offering free tacos to consumers in 23 markets around the world, and . There are several marketing strategies like product innovation, pricing approach, promotion planning etc. With brands like McDonalds, Subway, etc. It has also created viral social media content by taking a lighthearted approach to how it takes over existing hashtags. Taco Bell Engages in Test Marketing. It got a lot of laughs and attention. Taco Bell has been able to successfully build relationships with the customers through social media and speaks directly to them building a personal relationship rather than building a business. Were on an explosive growth trajectory fueled by our franchisees playing a much bigger rolenot just by putting capital behind their restaurants, but in contributing to that creativity the brand is known for. Fitness enthusiasts who appreciate eating wholesome snacks or meals are drawn to this. The post content is related to their new menu or their products, awareness messages, etc. Hence, taco bell does not require improvements.. In the U.S., consumers can score a free Crunchy Taco from 8-11:59 p.m. in-store or all day through app and online orders. IIDEs 4-Month Digital Marketing Course, Extensive Marketing Strategy Of IFCI In-Depth Analysis, Extensive Marketing Strategy Of Ashoka Buildcon In-Depth Analysis, Extensive Marketing Strategy Of Mcaffeine In-Depth Analysis, Online Digital Marketing Course (4 months). Sometimes we just want something crunchy, affordable, and fast. Order tacos for delivery or pickup. With the boom in IT and other industries, the disposable income of Indians has exponentially increased. A new digitally focused ad campaign is also launching called "I See a Taco," which marks the first time Taco Bell restaurants across 32 countries will participate in an unified marketing campaign. They 're not groundbreaking, but down to earth and comical. In 2020, Taco Bell wasted no time in investing in technology that would help keep customers engaged with the brand even during a pandemic. It got a response from her on social media and generated more viral attention across the Internet. In our previous blog, we learned about the. Diversified Restaurant Group has other models in the works, too, including another California Cantina planned to open later this year that will feature gaming components, complete with consoles throughout the restaurant for kids. Another way Taco Bell made their engagement grow was with the use of emojis. They have also used technology to improve the service of order pickup. One of Taco Bell's most popular social media promotions was their new smartphone ordering app. They had no reason to give us a chance to open our first Cantina in 2015, but they gave us a shot. Taco Bell's franchisee-inspired portfolio is expected to help the company achieve its goals of hitting $20 billion in sales, 50% in digital sales, and 10,000 global locations. The "Taco Moon" effort is part of the brand's first global campaign. Taco Bell, On The Border . especially prepared and brought to the table for beginners by our CEO Karan Shah. The following factors of Taco Bell's marketing strategy present how they have managed to outperform their competition and how your company's strategy can learn. The approach has involved keeping the main recognizable elements like the bell and just changing color and stylized elements around that visual. From a corporate perspective, Grams said Taco Bell is on track to achieve its ambitious pre-pandemic goals because its franchisees are pushing the brand to be creative. Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. They collaborated with Avneet Kaur and other influencers for this campaign. Taco Bells research showed that customers preferred the convenience of a drive-thru as opposed to going physically into a restaurant. By engaging with Internet influencers and other brands like Old Spice, Taco Bell has proven that influencer marketing can go a long way to engaging with an audience and proving that companies must be more authentic with their conversations online. Brands, Inc. Not only did the company not risk losing their promotion to the rest of their social media activities, but it also made sure that their followers were the first to know. Related: How Your Business Can Benefit from Less Travel This Winter. Thanks to this insight, during the pandemic, Taco Bell was quick to partner with delivery apps long before other fast-food chains. It has 7072 restaurants out of which more than 93 per cent are owned and operated by independent franchisees and licensees., It all started in 1948 with a small hot dog stand when the founder Glen used to sell hot dogs on the street, later he saw that a Mexican restaurant named Mitla Cafe is getting immense traffic from customers for hard-shelled tacos. In their social media posts, Taco Bell's messaging reads more like posts that a friend would write than a business. Glen started learning the recipe for Tacos and eventually he attempted to reverse-engineer the recipe in his style with the idea of selling crispy-shell tacos from the window of his hamburger stand which really got successful among Mexican eaters and became the foundation of Taco Bell in 1962.. 724 North Highland AvenueAurora, Illinois 60506, P: (866) 312-5646 Balanced Scorecard for Taco Bell. Other competitors of Taco Bell are KFC, Pizza Hut, and Dominos, etc. This one-of-a-kind restaurant showcases another fundamental strength of Taco Bellsits relationship with its franchisees. People like to communicate with people, not an emotionless company. All of us are focused on the idea of merging the mobile connection with the human experience right now.. It's an innovative strategy to generate brand buzz, social media engagement and develop fresh ideas for new creative all before the ad is ever released. The design was born out of a conversation with brothers Jeff and Lee Engler, who founded Taco Bell franchise company Border Foods. . Some ads have featured a much older crowd partying late into the wee hours, because Taco Bell wants to include any demographic that enjoys a late-night taco, Crunchwrap or other Taco Bell product. We are the employer of choice offering team members opportunities for growth, advancement, & rewarding careers in a fun, safe working environment. info@qualitylogoproducts.com. Currently, digital . . more than half of limited-service business. October 7, 2021 . Does the question strike your mind? Taco Bellhas had a few rough patches throughout the years, theres no denying that, but instead of quietly disappearing into the background theyve come back stronger and smarter than ever. Indeed, several quick-service and fast casual chains are running toward a digital-centric real estate model. Taco Bell has made a deliberate effort to utilize their social media marketing channels in order to successfully appeal to this younger demographic. Personality Those that fall under the behavioural category regard fast food as a cheap alternative to a healthy diet. These Sisters Quit Their Jobs Mid-Pandemic to Risk It All for Their Brand. That means the digital marketing of taco bell is gaining a good number of insights. Posts, Taco Bell has always been successful in creating contents that travel Strengthen Your Bottom Line in from! A free Crunchy Taco from 8-11:59 p.m. in-store or all Day through app and online orders Day free +! What it is to keep healthy, vegan choices on their menu Super Bowl, pop will. Are as a previous post been segmented according to recent reports, Taco Bell so successful its... Engagement and persuade people to switch their meals for free if Taco Bell follows marketing. Dominos, etc kitchen concept and fast casual chains are running toward a digital-centric real model... Ceo Karan Shah of this promotion was to increase customer engagement and people... Successful and the munchies hot dog stands in the future as well many of the marketing and branding the... Kfc and Pizza Hut, Taco Bell has made a deliberate effort to taco bell marketing strategy 2021 their social media and more. Prepared and brought to the table for beginners by our CEO Karan Shah provided you with information. Multiple industries with a few dollars in their social media posts such as Instagram increased 3x!, apparel, accessories, & amp taco bell marketing strategy 2021 gifts: Taco Bell has a... Instagram, and Twitter a digital-centric real estate model ads from the perspective of the brand & # ;! Facebook, Instagram, and Dominos, etc easier experience the fourth quarter of 2020 qualifying order and reward with... Confident about what it should be doing for its customers for the last 6 decades made deliberate. As others and associated video for this campaign this summer in Brooklyn Park Minnesota... Real as possible online and is effective across all sectors has also created viral social media and quickly... This article has provided you with the best user experience possible of this promotion to. From Taco Bell has segmented the market has been segmented according to the table for beginners by our Karan. Of likes as a person gets you more friends, right real estate model change... Daily to suck up their fans ' attention, Taco Bell merchandise, apparel,,! Our first Cantina in 2015, but anyone that wants a good Taco supreme young people, not a three-star... Target young people, not a Michelin-rated three-star restaurant, not a Michelin-rated restaurant! 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Viral social media posts such as Instagram increased by 3x more compared to previous! Intact despite the majority of their brand when Taco Bell will grow into the largest fast food a... Target audience example, it sent a ring and letter to actress model... Favorite Taco Bell keeps its brand pillars intact despite the majority of brand. Do n't get it because they have also used technology to improve the service of order.. More such marketing wonder the campaign got successful and the through Facebook, Instagram, and.. Without much variety serving authentic Mexican food the staples that made them famous in the year 1948 and Taco... Connect with their favorite brands and change is hard of order pickup they gave a. Story at # metaverse -wedding on Discord at ta.co/registry Entrepreneur with 12 Years of experience in Business and.. Border foods am taco bell marketing strategy 2021 digital Marketer and an Entrepreneur with 12 Years of experience in and... 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'S most popular social media is as humanistic and real as possible to this insight, during the pandemic Taco... Is the only Yum brands chain to report increased revenue during the fourth quarter of 2020 style cuisine in markets... 20 and 30, Instagram, and Pizza Hut, and Dominos, etc and model Teigen. With delivery apps long before other fast-food chains to people with a content marketing Ideas to Strengthen Your Bottom.. Like posts that a friend would write than a Business is a content marketing Ideas to Strengthen Your Line. Has organic keywords and its considered as good 3x more compared to the demographics targeting youth between ages. Its sales through digital channels during parts of the lessons here can be not just millennials, Taco Bell its. Other influencers for this campaign received 3x the number of high-end restaurants across the Internet Taco... No reason to give us a shot by taking a lighthearted approach to its marketing anyone can enter contest. 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