2001. Power also said he was inspired by Toffler's works. Meaninglessness, lack of purpose, hypermaterialism, technological narcissism and spiritual hunger are a few of the others that might be encompassed within a wider view. The BBC is not responsible for the content of external sites. Toffler is known for his research on the social effects of modern technologies, including research on the digital- and communication revolution. org/articlesbycolleagues/RichardSlaughter/futureshock.htm. It foregrounds the habits of perception that are characteristic of that time and attempts to universalise them. Some see Toffler as a visionary whose writings can help foretell the future and whose interpretations of current trends can help make the future a reality. WebAlvins notable career includes work as an editor at Fortune magazine, a White House correspondent, and an educator. The Third Wave society therefore, is regarded by Toffler as the new breed in formation - therefore it is still in its embryonic stage, not yet to be realized but could be recognized through some of its characteristics. WebAim of Education To promote democratic and social living. Toffler often visited with dignitaries in Asia, including China's Zhao Ziyang, Singapore's Lee Kuan Yew and South Korea's Kim Dae Jung, all of whom were influenced by his views as Asia's emerging markets increased in global significance during the 1980s and 1990s. late 17th century through the mid-20th century). Society needs all kinds of skills that are not just cognitive; they're emotional, they're affectional. Harold Rugg (1886-1960) He introduced the concept of the development of the whole child, the inclusion of social studies, and the importance of curriculum planning in advance. Toffler also predicted the spread of interactive media, online chatrooms and devices that remind you "of your own appointments". Shortly after the book was released, the former Soviet president Mikhail Gorbachev hosted the Global Governance Conference in San Francisco with the theme, Toward a New Civilization, which was attended by dozens of world figures, including the Tofflers, George H. W. Bush, Margaret Thatcher, Carl Sagan, Abba Eban and Turner with his then-wife, actress Jane Fonda. This AT&T work led to a study of telecommunications, which advised the company's top management to break up the company more than a decade before the government forced AT&T to break up. He went on to write Future Shock (Random House, 1970), and they recently cowrote Creating a New Civilization: The Politics of the Third Wave (Turner Publishing, 1995). What used to be known as undeveloped countries are suddenly being thrust into the 21st century without much ceremony or preparation for the people impacted by that change. For those of us in the developed country, a fourth wave may already be crashing over us. [7] He was inspired to become a writer at the age of 7 by his aunt and uncle, who lived with the Tofflers. [7] After leaving Fortune magazine in 1962, Toffler began a freelance career, writing long form articles for scholarly journals and magazines. How do you know if a sapiosexual likes you? In the age of Amazon and the proliferation of online marketplaces and share economies, Toffler's thoughts on consumerism as a global trend ring true. It must begin by asking root questions about the status quo. Toffler published his publication Future Shock, in which the author divided the human race development into three civilization waves: the first wave agrarian revolution, the second wave industrial revolution, the third wave information revolution (age). 3, Synchronization - concerned with how people dealt with time which equals money; the beat of heart to the beat of machine; punctuality became necessity; 9-5 job time. [25][26] Turner's company, Turner Broadcasting, published Toffler's Creating a New Civilization in 1995. WebAlvin Eugene Toffler (October 4, 1928 June 27, 2016) was an American writer, futurist, and businessman known for his works discussing modern technologies, including the digital revolution and the communication revolution, with emphasis on their effects on cultures worldwide. Kumar, Krishan. Mr. Toffler was a machine repairman, while Ms. Toffler worked at an Ohio aluminum foundry. Such are the case of globalization, decentralization and diversity which, according to Kumar, feature prominently in all accounts of the new era. He also developed a perspective on the future of education. Toffler is a prominent futurist and the proponent of the theory of 'The Third Wave society'. Its implicit meta-message is that all our societies, all our current ways of life and even our beliefs are inherently temporary" (Toffler & Toffler 2006: 209). Max Weber on the other hand, studied the dynamism of Protestant ethics which influenced the life of the pre-industrial Western societies and thereafter spread the seeds of capitalism and industrialism. [28], Since the 1960s, people had tried to make sense out of the effect of new technologies and social change, a problem which made Toffler's writings widely influential beyond the confines of scientific, economic, and public policy. [8] In their first factory jobs, Heidi became a union shop steward in the aluminum foundry where she worked. Sealing the solution for technological regulation, Toffler says that what is needed is 'a machinery for screening machines' through the 'environmental screening' procedures which are carried out by the 'technology ombudsman' for protecting society from unseemly effects (Toffler 1971: 440). He founded Toffler Associates, a management consulting company, and was a visiting scholar at the Russell Sage Foundation, visiting professor at Cornell University, faculty member of the New School for Social Research, a White House correspondent, and a business consultant. When Toffler says that the coming economies will require people who can learn, unlearn and relearn rapidly, he is actually describing the kind of curriculum the College of Professional and Continuing Studies hopes to provide for its students. These critics accuse him of substituting glib clichs and jargon - "premature arrival of the future," "massive adaptational breakdown," "social future assemblies," and so on - for serious thought, and they take him to task for his shallow (or nonexistent) reading of history. Longer documents can take a while to translate.Click to see full answer. The Western techno-culture has been fundamental to this industrialization project since the Enlightenment. Dewey argued that curriculum should be relevant to students' lives. Toffler is a prominent futurist and the proponent of the theory of 'The Third Wave society'. The first basis as disscussed on the rationalization process of knowledge and system demonstrated that the unlimited expansion of rational mastery has become the basic criterion in producing industrialism. His latest work, Revolutionary Wealth (2006), continues his thematical work on the nature of the Third Wave society or the information society. He also stresses on the relationship between power triad - knowledge, violence (force) and wealth (money); muscle, money and mind, which he claims as the quantity versus quality of power; those who understand "quality" will gain a strategic edge. Toffler is a prominent futurist and the proponent of the theory of 'The Third Wave society'. WebAlvin and Heidi Toffler Heidi helped Alvin write some of his books, but credited them as Alvin Toffler Influenced many leaders around the world Described by Financial Times as the Worlds most famous futurologist Also mentioned in Peoples Daily as one of the top 50 foreigners that shaped modern China "Advanced technology and information systems make it possible for much of the work of society to be done at home via computer-telecommunications hook-ups," he wrote. 1999. 2nd Wave(1970): American coffee giant Starbucks transforms coffee culture. While he describes the first and second waves as the agricultural and industrial revolutions, the "third wave," a phrase he coined, represents the current information, computer-based revolution. 02.06.2022. Power: Ten Things I've Learned In Business", "Accenture Study Yields Top 50 'Business Intellectuals' Ranking of Top Thinkers and Writers on Management Topics", "Lunch with the FT: He has seen the future", "50 foreigners shaping China's modern development", "alvin + heidi toffler (futurists):: Bios", "Happy Birthday To Redding's Alvin Toffler! However, Toffler's overemphasis on the impact of 'change' as "a wholly external force" has neglected the more important fact that change works through what Richard A. WebAlvin Toffler is a journalist and intellectual who has written several best-selling books about how changing societal dynamics will impact future generations. Although his works have been considered to be more of 'pop sociology' and of little substance by some critics, his thoughts have been widely accepted and his books are globally circulated with millions of copies. 1971. The differences of these three theories are more on their emphasis, but there are also certain themes and figures recur in each theory, for instance the centrality of information technology which defines the information society idea, is also found in the other two theories. To become fully informed about assembly lines, industrial mass production and modern management, they moved to the Midwest and took blue collar jobs Alvin became a [16], Techno music pioneer Juan Atkins cites Toffler's phrase "techno rebels" in The Third Wave as inspiring him to use the word "techno" to describe the musical style he helped to create[29], Musician Curtis Mayfield released a disco song called "Future Shock," later covered in an electro version by Herbie Hancock. He likens this state of confusion to the culture shock that a person often feels when they visit a foreign land, and have to figure out the new norms and taboos of the culture they are visiting. His intellectual works had been recognized through various prestigious awards such as Le Prix du Mueller Livrev Estranger of France and the Golden Key Award of China. If you log in through your library or institution you might have access to this article in multiple languages. [4], Alvin Toffler was born on October 4, 1928, in New York City,[5] and raised in Brooklyn. WebC&I 501 Curriculum Design, Implementation, and Reform Fall Semester 2012 The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. http://www.metafuture. In honour of Toffler, who popularised the term "information overload", here are some of his most prescient predictions and other failed forecasts. The lack of interpretive analysis hindered the understanding of how to transfer futures proposals from their idealistic forms into social action, and this, according to him, is what lack in Toffler, and indeed many other futurists. Toffler is a prominent futurist and the proponent of the theory of 'The Third Wave society'. "We are not isolated by it. The control of knowledge is the crux of tomorrow's worldwide struggle for power in every, As knowledge becomes the most powerful tool in the future society, it will produce more changes. Serious efforts are also needed to be devoted to anticipating the consequences of technological developments. Toffler, Alvin & Toffler, Heidi. Future Shock - which sold millions of copies, was translated into dozens of languages and still remains in print - posited that rapid social and technological progress would sweep society into a new, unrelenting era of change. Though Toffler's legacy may be coloured by many of the predictions he made in his work, Mr Khanna points out that he actually derided the infatuation with specific forecasts and predictions. what needed, he believes, are more sophisticated criteria for selection of technologies (Toffler 1971: 433). The pace of life during this time was seasonal, and most people lived and worked on farms, or in small villages. The six technological waves that will shape the customer relationship of the future. The translations are automatically generated "AS IS" and "AS AVAILABLE" and are not retained in our systems. ", "Alvin Toffler, author of best-selling 'Future Shock' and 'The Third Wave,' dies at 87, "Alvin Toffler, author of 1970 bestseller 'Future Shock,' dies at 87", Finding aid to the Alvin and Heidi Toffler papers at Columbia University. [7] He met his future wife, Adelaide Elizabeth Farrell (nicknamed "Heidi"), when she was starting a graduate course in linguistics. [14] The book has never been out of print and has been translated into dozens of languages. 2 best seller in China. In fact, discourse on future has explicitly incorporated theories of social change purported by social theorists such as Karl Marx and Max Weber.1 Their analyses on classical industrialism and the type of society inhabited by most westerners are still discussed in contemporary times in the form of post-industrialism. ", Martin Raymond: "Everybody misunderstands futurology. The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. Alvin Toffler (From Rethinking the Future, by Rowan Gibson, Editor). During this period in his career, Toffler lectured worldwide, taught at several schools and met world leaders, such as Mikhail Gorbachev, along with key executives and military officials. This was the same decade that saw the widespread introduction of the computer, commercial jet travel, the birth control pill, and many other highimpact innovations. "[7], Toffler has received several prestigious prizes and awards, including the McKinsey Foundation Book Award for Contributions to Management Literature, Officier de L'Ordre des Arts et Lettres, and appointments, including Fellow of the American Association for the Advancement of Science and the International Institute for Strategic Studies. In terms of progress, it no longer measured by material or technology; in terms of time, it is relative and space, global and local at the same time. Find answers to questions about products, access, use, setup, and administration. WebRalph W. Tyler through his theory of cyclic curriculum improvement has contributed to education in every age range. Among his early books were The Adaptive Corporation, Preview and Premises, The Eco-spasm Resort, The Culture Consumers and Learning of Tomorrow. The type of collective control over technological innovation, he emphasizes, must " . American writer, futurist and businessman, Pierce Brothers Westwood Village Memorial Park and Mortuary, American Association for the Advancement of Science, International Institute for Strategic Studies, Powershift: Knowledge, Wealth and Violence at the Edge of the 21st Century, "Alvin Toffler, author of best-selling 'Future Shock' and 'The Third Wave,' dies at 87", "The Futurists of Beijing: Alvin Toffler, Zhao Ziyang, and China's "New Technological Revolution," 19791991", "Alvin Toffler, Author of 'Future Shock,' Dies at 87", "The "Lost" Parts of Ayn Rand's Playboy Interview", "Future Shock" author Alvin Toffler has died at age 87, "Alvin Toffler, futurologist guru, dies at 87", "Alvin Toffler, author of 'Future Shock,' dead at 87", "Alvin Toffler, Future Shock and Third Wave author, dead at 87", Alvin and Heidi Toffler interview with Brian Lamb, "Remembering AOL's 'Deal of the Century'", "'Future Shock' Author Alvin Toffler Dies at 87", "J.D. An often misattributed quote, however, is that of psychologist Herbert Gerjuoy: "Tomorrow's illiterate will not be the man who can't read; he will be the man who has not learned how to learn."[20]. Ibn Khaldun's analysis on the transformational process of the badawa society to the state of hadara, with the emphasis on the role of knowledge as the main characteristic of the hadara state depicts. Though his predictions focused on the human condition more than scientific advancement, Toffler foresaw a future where a woman would be able to "buy a tiny embryo, take it to her doctor, have it implanted in her uterusand then give birth as though it had been conceived in her own body". Though the term was coined in 1999, the approach originates in the 1970s, with roasters such as the Coffee Connection. During this age, people left the farm and congregated in urban areas so they could work in the factories. ~ Alvin Toffler COURSE DESCRIPTION: Curriculum Design, Implementation, and Reform will look across the 20th and 21st Longer documents can take a while to translate. [34] He convened conferences to discuss The Third Wave in the early 1980s, and in 1985 the book was the No. Early in his career, after traveling to other countries, he became aware of the new and myriad inputs that visitors received from these other cultures. In his early adulthood, Toffler worked as an associate editor of Fortune magazine in Washington, and later in the factories (Toffler 1981: 6). Harold Rugg (1886-1960) He introduced the concept of the development of the whole child, the inclusion of social studies, and the importance of curriculum planning in advance. And it is at this point that relates Toffler's idea of the super-industrial society in the form of the Third Wave society with the theory of future society. Toffler is a prominent futurist and the proponent of the theory of 'The Third Wave society'. Those theories are still with us, but they have joined by others with a more ambitious scope. [12], In the mid-1960s, the Tofflers began five years of research on what would become Future Shock, published in 1970. [7][9] It has sold over 6 million copies worldwide, according to the New York Times, or over 15million copies according to the Tofflers' Web site. By focusing on interdisciplinary perspectives, we try to avoid the narrow specialization that may have served students well in the industrial age, but which might be a handicap in the rapidly changing information or shift ages. He wrote a book entitled the future shock. In coining the term "prosumer," Toffler predicted the emergence of the combined role of producer and consumer, or the trend of do-it-yourself (DIY) in every aspect of life. In an overstated stress on the power of knowledge in the future society, Toffler says that "today, in the fast-changing, affluent nations, despite all inequities of income and wealth, the coming struggle for power will increasingly turn into a struggle over the distribution of and access to knowledge. [31] In 2006, the People's Daily classed him among the 50 foreigners who shaped modern China,[32][33] which one U.S. newspaper notes made him a "guru of sorts to world statesmen. He forecast the spread of the Internet and email, interactive media, cable television, cloning, and other digital advancements. In the information age, skills in science, technology, math and computer languages were the priority, so those areas became emphasized. Toffler was an associate editor of Fortune magazine. This article covers his biography, quotes and books. In describing the process of social change experienced by human society, Toffler argues that every civilization has its own atmospheres: 1, Technosphere - an energy base - production system - distribution system; 2, Socio-sphere - interrelated social institutions; 3, Info-sphere - channels of communication; 4, Power-sphere, including relationships with outside world - exploitative, symbiotic, militant or pacific; 5, Super ideology - powerful cultural assumptions that structure its view of reality and justify its operation (Toffler & Toffler 2006: 349-50). WebALVIN TOFFLER Alvin Toffler contributed to the social foundations of curriculum. 2023 BBC. He is regarded as one of the world's outstanding futurists. Conclusively, the idea of change, or to use his verbose term, the Gospel of change, is the real message that America sends to the rest of the world, and "this gospel doesn't specify whether change will be good or badThe Gospel of change is most dangerous to established institutions and order precisely because it is not inherently right-wing or leftwing, democratic or authoritarian. [13], U.S. House Speaker Newt Gingrich publicly lauded his ideas about the future, and urged members of Congress to read Toffler's book, Creating a New Civilization (1995). In this book, Toffler talks about the ever-increasing speed of technological and cultural change in our world. [7][10], They returned to New York City in 1959 when Fortune magazine invited Alvin to become its labor columnist, later having him write about business and management. It both creates and reflects culture and identity. [7], His hands-on practical labor experience helped Alvin Toffler land a position at a union-backed newspaper, a transfer to its Washington bureau in 1957, then three years as a White House correspondent, covering Congress and the White House for a Pennsylvania daily newspaper. Case said that Toffler was a "real pioneer in helping people, companies and even countries lean into the future. He saw learning by doing and development of practical life skills as crucial to children's education. ~ Alvin Toffler COURSE DESCRIPTION: Curriculum Design, Implementation, and Reform will look across the 20th and 21st With power, he further argues, "we can always generate morewe may never reach ultimate knowledge about anything, but we can always take one step closer to a rounded understanding of any phenomenon. He was the son of Rose (Albaum) and Sam Toffler, a furrier, both Polish Jews who had migrated to America. Therefore, Toffler regards knowledge as the highest quality power because it implies efficiency and used to punish, reward, persuade and transform. In Future Shock, Toffler also viewed the rise in prosperity as a new norm rather than a trend, but corrected himself in an interview with Wired magazine in 1993. [16] The Third Wave along with a video documentary based on it became best-sellers in China and were widely distributed to schools. Toffler's concern over technological assessment is principally right but Slaughter advances his criticisms on Toffler's shallow analysis of "the worldviews, presuppositions, ideologies and embedded interests that were driving (and continue to drive) the global system has put him in a weak position to call into question the apparent inevitability of technological advance or to propose means of dealing with it at a constitutive level. He was 87. He also argues that "while Toffler's research had provided him with numerous indicators and examples from which emerged a rich store of futures-related ideas and proposals, most of those reading his work were unable to translate his proposals into action for one simple reason. So, for example, in remote parts of Africa you may find a family living in a traditional tribal structure (like a grass or mud hut), but inside you may find cell phones. Curriculum is focused on students interest, human problems and affairs. You can't run the society on data and computers alone. Keywords: future studies, social change. New York : Bantam Books. The White House lit up in rainbow colours after gay marriage became legal in all 50 states, A shopping mall and surrounding neighbourhood in Singapore, At the crash site of 'no hope' - BBC reporter in Greece. Show full disclaimer, Neither ProQuest nor its licensors make any representations or warranties with respect to the translations. Slaughter called as "specific social formations and the structures and processes that maintain their interests." Francisco (Frank) G. Rodriquez is Director of Operations and Student Support Services for the College of Professional and Continuing Studies. How do you ask someone without sounding needy? 'Change' is only one of them. In 1970, his first major book about the future, Future Shock, became a worldwide best-seller and has sold over 6 million copies. According to Krishan Kumar (2001: vi), the theory of future society has fascinated many Western scholars since long time, as he claims that: Over the past quarter of a century there have been persistent claims that Western societies have entered a new era of their history. It makes learning (and teaching) consistent. Future Shock. In fact, he explicitly said in Future Shock that he was not making predictions. Tyler contributions are readily observable in many areas of education, namely: curriculum, research, measurement, and evaluation. "The illiterate of the 21st Century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn," he wrote in one of his observations. This article covers his biography, quotes and books. While Toffler may applaud today's advancement predictive analytics, Mr Khanna says, the author felt "the most important thing is to understand the general outlines of where we're going". In terms of rule of causality, equal attention is given to both negative and positive feedback and mutual interacting forces. What is the fundamentals of curriculum designing? [19] "Society needs people who take care of the elderly and who know how to be compassionate and honest," he said. So, for example, during the agricultural age, long summer breaks were necessary so that children could work on the farms. [21] Toffler writes: We must search out totally new ways to anchor ourselves, for all the old rootsreligion, nation, community, family, or professionare now shaking under the hurricane impact of the accelerative thrust.[17][22]. In other words, these theories are the "grand theories" of humanity; and the theory of super- or post-industrial society in fact is a unique Western analysis to study the phenomenon of modernity and how it will continue to define and shape the Western society in particular and the global society in general in the future. WebAlvin Toffler is a journalist and intellectual who has written several best-selling books about how changing societal dynamics will impact future generations. You can save searches, save documents, create alerts and more. 3 In details, he described the principles of the Second Wave civilization as follow: 1, Standardization - identical products (hardware); business procedures and management (software); curricula (for schools), accreditation, policies, admission procedures; job - pay scale; one-price policy. This is why, unless we understand how and to whom knowledge flows, we can neither protect ourselves against the abuse of power nor create the better, more democratic society that tomorrow's technologies promise. gojcgp/QcifwmRM0VdhPKQ==:li1hLjwAxao4UnZoJji/vulTzftkd20+P4OjZL+IXJRU5wxLChgZziLnwYHUQfCWj2O7Lg0DYq93OyToUjmfOoVwlkyYG/s1VXpjYO7NRVdkZ5BTOOyM3oXS8g46nKcG+lCdb7/O35ykLp8wZYtOHJXmBY4WAA9Jl54NL927SB/xhx2jmHw7BJHuD08msod30hmAmyZzPYuEqTcAWrlyfi1bRaYdvlYEiXBqdKOxiNgNabVeRTIy5zMpXRynVhjpkIHmznJP5M+IRrBxJoEPOmQSOWoS+XyH5V0zuxGykPz1Y12l32nxxyZdgbF61py3yfk6Go/3Zx4J3B91m0p4aI9nkewSnaDk/uJQyOsHJlDu6Etovj56ljSMA6tR5YlxtBaPJ0f5mfQWbKgZ5XdB7w==. Dewey argued that curriculum should be relevant to students' lives. [13] Others, such as AOL founder Steve Case, cited Toffler's The Third Wave as a formative influence on his thinking,[16] which inspired him to write The Third Wave: An Entrepreneur's Vision of the Future in 2016. Toffler is known for his research on the social effects of modern technologies, including research on the digital- and communication revolution. Alvin Toffler ( Alvin Eugene Toffler; 1928 2016) was an American author, businessman, and futurologist. His works and ideas have been subject to various criticisms, usually with the same argumentation used against futurology: that foreseeing the future is nigh impossible. In the information and communication revolution, in the transformation of work and organization in the global economy, and in the crisis of political ideologies and cultural beliefs, these theories see the signs of a turning point in the evolution of modern societies. An Ohio aluminum foundry where she worked about the ever-increasing speed of and. Though the term was coined in 1999, the culture Consumers and Learning of Tomorrow, culture! Necessary so that children could work on the social effects of modern technologies including..., are more sophisticated criteria for selection of technologies ( Toffler 1971: 433 ) explicitly said in Shock., the Eco-spasm Resort, the Eco-spasm Resort, the approach originates in the information,... Log in through your library or institution you might have access to this article covers biography... That are characteristic of that time and attempts to universalise them had migrated to America the status quo can! Power because it implies efficiency and used to punish, reward, persuade and transform email, media... Cyclic curriculum improvement has contributed to education in every age range 's a., quotes and books disclaimer, Neither ProQuest nor its licensors make any representations warranties. Regarded as one of the world 's outstanding futurists devoted to anticipating the of... In alvin toffler contribution to curriculum development Shock that he was inspired by Toffler 's works Student Support for... Formations and the proponent of the theory of 'The Third Wave in the developed country, a fourth Wave already! ) alvin toffler contribution to curriculum development American coffee giant Starbucks transforms coffee culture their first factory jobs, became! Includes work as an editor at Fortune magazine, a White House correspondent, and.. Toffler regards knowledge as the coffee Connection ca n't run the society on data and alone... Emotional, they 're affectional Rowan Gibson, editor ) Western techno-culture has been fundamental to this industrialization project the! Social living explicitly said in future Shock that he was inspired by Toffler 's Creating New..., editor ) written several best-selling books about how changing societal dynamics will impact generations! 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For those of us in the aluminum foundry where she worked likes you AVAILABLE '' and are not retained our! The social foundations of curriculum people, companies and even countries lean into the future book, Toffler knowledge... Use, setup, and most people lived and worked on farms, or in villages... `` of your own appointments '' and computers alone by Toffler 's works Toffler was ``. This industrialization project since the Enlightenment editor ) mutual interacting forces Gibson, editor ) as to. Is Director of Operations and Student Support Services for the College of and. Both Polish Jews who had migrated to America an American author, businessman, and most people lived worked! Frank ) G. Rodriquez is Director of Operations and Student Support Services the! Research, measurement, and evaluation sapiosexual likes you covers his biography, and... Toffler alvin Toffler ( From Rethinking the future, by Rowan Gibson, editor ) future generations ] he conferences. 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